Results

What we measure, and how we measure it

We do not publish a result unless we can say what was counted, what it was compared against and over what window. These are the eight measures we work to.

Published engagements: 5
Verified client engagements: 0
Sectors covered: 2
Illustrative scenarios: 5

Illustrative scenarios are patterns we see repeatedly, written up so the shape of the work is clear. They are never presented as a named client result, and they are excluded from the verified count above. How we verify.

The eight measures

Each measure has a definition, a method, a baseline and a window

Revenue growth

0 published

Change in recognised revenue attributable to the constraint that was removed.

How it is measured: Monthly recognised revenue from the client's own accounting system.
Baseline: Trailing three months before the engagement start date.
Typical window: 6 to 12 months

See proof filtered to revenue growth

Margin recovery

0 published

Change in gross or contribution margin percentage on the affected revenue lines.

How it is measured: Margin percentage recalculated on the same cost base and product mix.
Baseline: Last full quarter before the engagement start date.
Typical window: 3 to 9 months

See proof filtered to margin recovery

Cash and working capital

0 published

Change in cash conversion: debtor days, stock turn or free cash held.

How it is measured: Aged debtor and creditor reports plus month-end bank position.
Baseline: Rolling 90-day average before the engagement start date.
Typical window: 3 to 6 months

See proof filtered to cash and working capital

Operational capacity

0 published

Change in throughput, lead time or output per person on the constrained process.

How it is measured: The client's own operational counts, sampled the same way before and after.
Baseline: Four-week sample before the intervention.
Typical window: 1 to 6 months

See proof filtered to operational capacity

Leadership and structure

0 published

Change in decision ownership: roles filled, decisions delegated, founder hours reclaimed.

How it is measured: Named accountabilities logged in the delivery tracker and confirmed by the founder.
Baseline: Accountability map captured at the assessment.
Typical window: 3 to 12 months

See proof filtered to leadership and structure

Technology and AI

0 published

Change in time or cost removed by automation and tooling.

How it is measured: Hours per cycle before and after, priced at the client's own loaded cost.
Baseline: Time-and-motion capture during Understand.
Typical window: 1 to 6 months

See proof filtered to technology and ai

Demand and marketing

0 published

Change in qualified demand: enquiries, conversion rate or cost per acquisition.

How it is measured: The client's CRM and ad platform reporting, same attribution model throughout.
Baseline: Trailing three months before the engagement start date.
Typical window: 3 to 9 months

See proof filtered to demand and marketing

Exit readiness

0 published

Change in transferability: earnings quality, key-person risk and diligence readiness.

How it is measured: Readiness scoring against the diligence checklist used at the assessment.
Baseline: Readiness score captured at the assessment.
Typical window: 6 to 24 months

See proof filtered to exit readiness

Our rule

No number without a baseline

If a client cannot supply the baseline from their own systems, we publish the change qualitatively rather than inventing a figure. Where a result is confirmed by the client in writing, the case study carries a verified badge. Everything else is labelled.

Browse all case studies and testimonials

Where to go next

Where these numbers came from

Next step

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