The verification standard
What the Network mark actually means
Anyone can call themselves a fractional executive. Every published Nuub profile was approved by a named person here. Our standard sets six checks; not every published profile has completed all six yet, and we are closing the gaps.
The six checks
The standard we hold every Network executive to
These are the checks Nuub uses to establish and maintain confidence in an executive. A profile is published once a named person at Nuub approves it, the Network Agreement is signed, the profile is complete and a day rate is recorded. Individual profile marks appear only where the relevant check has been completed.
Identity and right to work
We confirm the person is who they say they are — most executives use their Companies House personal code, the same statutory check every UK director now holds. Other approved routes are a government ID seen on a live video call or in person, a verification provider, an official-source match, or — for executives the founder knows directly — a documented founder attestation, recorded under a written policy and never described as a document check. Once identity is confirmed by one of these routes, an ID verified mark appears on their profile. Identity is one check among the six, and each is shown on a profile only once it is complete. Nuub keeps the outcome only: the method, the document type and expiry where there is one, and the date it was confirmed. No passport image, no selfie and no proof of address is ever stored by Nuub. No engagement contract can be issued naming an executive whose identity has not been verified.
Track record, evidenced
Every claimed outcome and prior role on a profile is reviewed against evidence. Anything that cannot be substantiated is removed from the profile.
Two client references
We speak to people who have actually been led by them — not a written reference, a conversation about how they behaved when it was difficult.
Method calibration
Each executive is scored across the six Constraint Assessment dimensions and calibrated on the Nuub Method, so a match is made on capability, not on availability.
Signed Network Agreement
Confidentiality, conduct, IP ownership and the published commercial split are all agreed in writing before any profile appears in the public network directory. This check is required for publication.
Reviewed while live
Profiles are re-checked when they change, delivery is tracked against agreed outcomes, and a profile is withdrawn if the standard slips.
What it does not mean
We would rather under-claim than oversell
- It is not a guarantee of a commercial outcome. Nothing is.
- It is not a ranking. Network executives are not ordered by how much they pay us — they cannot pay us for placement.
- It is not permanent. A profile is withdrawn if delivery or conduct falls below the standard.
- It does not replace your own judgement. You meet the executive before anything is signed.
Why it matters to you
The bench is deliberately small
A marketplace optimises for the size of its list. We optimise for the odds that the one executive we put in front of you is right. That means we say no to most people who apply, and it means every profile is measured against the same verification standard.
If you want to test it, start with the free Constraint Assessment. We will only introduce an executive when the diagnosis says one is needed.
Next step
Start your free Constraint Assessment
The Nuub Constraint Assessment takes about twelve minutes and gives you a scored view of all six dimensions — Commercial & Growth, Operations & Delivery, Cash & Profitability, People & Capability, Leadership & Governance and Technology & AI. It is free, and there is no obligation to speak to us afterwards.
Already know the conversation you need? Book an Executive Review with a senior operator instead.